After years of development and accumulation, the cabinet hardware market has seen the emergence of several leading brands. The strengths of these brands lie in their good brand image, standardized market operations, and first-class talents and management. At present, the same problem faced by these leading brands is that small brands that have emerged in various places have entered the market with lower production costs and low prices, while driving higher profits for the channels, and gradually eating up the market. The cabinet hardware market has a huge capacity. my country has a large population, and with the continuous improvement of people's living standards, market demand has a rising trend. my country's cabinet hardware manufacturers are mainly concentrated in the eastern region, with the largest number of manufacturers in Guangdong. The vast majority of foreign brands' factories are located in China. Cabinet hardware will be one of the industries with fierce competition in the future.

With the development of the economy, any commodity can be purchased in a specialty store, from combs to cars. Specialty stores are popular all over the world because they save consumers' shopping time and give consumers great confidence and a pleasant shopping experience. However, in the cabinet hardware market, consumers cannot find such a professional sales channel. People with consumption ability do not know where to buy the products they like. There are dozens of home textile stores in a city, but there is not even a cabinet hardware specialty store! This is a huge market space.

The cabinet hardware products currently circulating in the market are single in style, old in style, rough in workmanship, and have no brand guarantee. Many consumers don't even know that there are complete sets of cabinet hardware for sale. Such products are not commensurate with their own houses worth hundreds of thousands or millions, and are even more incompatible with the modern home furnishings at home. There is a huge market space in the mid-range and above cabinet hardware market.

Almost all existing hardware on the market can only specialize in a certain type or material of products. The product line is far from enough to support the operation of a professional store, especially for mid-to-high-end franchise stores. The subsequent R&D capabilities are not strong. Due to the complex sources, daily hardware stores often become grocery stores, becoming a consortium of several manufacturers, with varying quality of products. The consequence is that consumers cannot be given good after-sales service and stable quality assurance, there is no brand loyalty, and the risk resistance is very low. Thanks to several years of accumulation and multi-brand and multi-channel operation strategies, Good Life has extraordinary comprehensive capabilities in products, a very rich product line, and is a leader in the industry, which is enough to support the company's brand franchise store chain operation.

Because dealers have no production capacity, an important profit guarantee for them is regional protection and obtaining monopoly profits. The domestic cabinet hardware industry is in the development stage, with a large overall production scale, but due to technical limitations, homogeneity is quite serious, and brand concepts are also seriously lacking. Many hardware factories just blindly sell products and compete on price. There is no systematic marketing planning, lack of regional market protection, and no stable price system. Money is everything. Often, if a city sells well, other peers will flock to purchase goods. The original exclusive best-selling products have become everywhere, and the price has been rapidly lowered. Dealers are exhausted, and the business they have worked hard to develop is easily followed and surpassed by peers, and they have never been able to occupy a large market share.

Cabinet hardware is traditional because humans have used it for thousands of years, but it is an emerging industry in this era of brands. The 21st century is a century of brand consumption. Consumers are increasingly inclined to choose brands when buying any goods, especially trustworthy brands, because choosing brands is equivalent to choosing health, safety, peace of mind and decency. According to general industries, the market share of leading brands has reached more than 20%, indicating that the market has entered a mature stage. However, the cabinet hardware that is closely connected with each of us every day has not yet appeared in the market. A relatively well-known leading brand. With the development of the economy to such a high level today, the brand cabinet hardware market is ready to explode! Its potential is amazing.

Defining products is the core competitiveness. If hardware companies follow the trend to manufacture some novel and unique products to meet people's needs, they must have an accurate positioning of their products. It is necessary to understand the real-life needs and consumer acceptance of the products they are going to develop. Encouraging enterprises to innovate independently is to encourage enterprises to develop practical and operational products. It is not hoped that enterprises will blindly pursue fashion and novelty while ignoring the enterprise's affordability and market demand. Only by establishing a clear positioning for your product can the true value of the product be reflected. According to relevant market surveys, 45.3% of hardware consumers regard brand as the primary demand when purchasing hardware products. It is becoming increasingly difficult for unknown brands to gain a foothold in the market or even increase their effective market share. Obviously, as a brand, it must first be positioned on people, then a group of people with certain common characteristics, and then the psychology, attitude and behavior of this group of people. How important is brand positioning to the brand? If you don’t find a group of people with common characteristics through brand positioning, and establish an accurate database to manage this group of people carefully, there will be no talk of later brand development, and brand building and brand promotion will become a piece of paper.